Brief — Pet: My Dog Would Rather Pay Taxes Than Take a Bath

A comedy UGC brief for a dog waterless-shampoo foam. A fast-talking owner delivers a funny, confident monologue straight to camera — the energy is the ad — with the product demo woven into the talk instead of separated from it. Hooks: "My dog would rather pay taxes than take a bath." / "Dog owners: bath day doesn't have to be a wrestling match." / "Why does my dog smell like a swamp 2 days after a bath?" Script (~25s): the pain played for laughs (bath dread, wet-dog chaos), then the demo — foam on, towel off, no water, dog unbothered; the visual proof is the dog's calm. Benefits stack and CTA close it out. Format: 9:16, captions, light comedic music, owner-creator with a genuinely expressive dog; comedy timing matters more

than polish. Deodorising and antibacterial claims per label only; no vet claims unless the brand holds them, and social-proof numbers only if the brand's real figures support them. Iteration: if it wins, keep the script skeleton and write a new hook joke per creator — this format scales by casting, not editing.

Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.