Loops: an interactive product story A

Loops: an interactive product story

A creative exercise in turning a product feature into something you understand just by scrolling. I picked Loops, Linear’s automated workflows, and built a page around one simple idea: a loop saves effort, not skill.

The page tells the same small story twice. First, a person updates a project by hand, in four places, taking about 14 minutes. Then the reader turns on a loop, and the same work happens in about a second. No feature list, no screenshots. The value of the product becomes obvious by watching it.

I designed and built it in two days, and spent most of that time on the details: timing every animation by feel, cutting anything that pulled attention from the story, and making sure it works just as well on a phone, in both dark and light themes, and for people who prefer reduced motion.

This is an unofficial project. The workspace and all content are fictional, and it isn’t affiliated with Linear.