OneSkin - Skincare Social Media Edit (Spec)

A spec project for OneSkin, a science-backed skincare brand. Two distinct edits created from the same raw footage — a social media cut optimized for Instagram Reels and TikTok, and a cinematic hero video designed for ecommerce and brand use. Each edit tells the same product story through a different visual language.

A sensory, rhythm-driven edit built around macro texture shots and a complete skincare ritual sequence. Text overlays highlight key product benefits throughout, anchoring the visual storytelling with educational context.

Slow moisturizer swatch - textural opening hook

Hand holding moisturizer, product in context

Moisturizer dispensed from pump — close macro of pump press

Cream applied on skin - tight macro capturing skin and cream texture simultaneously

Massage into skin - fluid motion

Pressing into skin to show plumpness and absorption

Eye cream introduced - hand reveal

Eye cream dispensed from pump - extreme close macro

Dots of eye cream placed under the eye

Gentle massage of eye cream

Skin shown after application - visible result

Product held next to face - connecting product to result

Both products together on shelf

Final moisturizer swatch - bookends the ritual

Text overlays with product benefits appear at key moments, keeping the viewer informed without interrupting the visual flow.

Sound design: soft instrumental music layered with subtle ASMR — pump press, swatch, skin contact — creating a sensory viewing experience that matches the premium feel of the brand.

A more cinematic interpretation of the same footage. OneSkin's packaging is contrasting black and white, which became the creative foundation for the entire edit — dark backgrounds, precise lighting, and a visual journey from darkness into light.

Every directional cut flows intentionally: left to right, top to bottom. The result is a cohesive, almost meditative rhythm that feels elevated and brand-worthy.

Product name and logo up close - emerging from dark

Two products revealed from black to white — contrast as the opening statement

Eye cream logo up close

Eye cream pump pressed

Eye cream swatched with a spatula — short, precise movement

Moisturizer swatched with a spatula — smooth, slow motion

Moisturizer dispensed

Moisturizer applied on cheek — tight macro

Massaged into skin

Pressed in to show absorption

Eye cream applied in small dots

Several extreme close-up clips of skin texture

Both products side by side on shelf

Moisturizer swatch - returning motif

Model's face turning - human reveal at the close

Sound design: soft instrumental music with gentle sounds accompanying each product movement - restrained and intentional, matching the cinematic tone.

Both edits were color graded to serve their distinct moods. The social cut prioritizes warm, accurate skin tones and clean product color. The hero video leans into contrast — deep shadows, precise highlights — to reinforce the black-and-white packaging story.

Both edits were used by OneSkin on their social media channels as product feature content.