Tap: Wearable AI Device | Branding + Website

Current website: heytap.tech

One of my favourite projects, created a clean style with 3D elements, which was hard to forget and people loved it

The way we presented ourselves allowed us to go viral, gaining >1.7 Mil views on X/Twitter

Helped us attract attention from VCs

This demo includes some advanced functionality for ordering a product, but this is an old preview that for some reason has an extra gap on top: https://lower-tournaments-095248-08082ab74.framer.app/#tap2-overview

The initial website version was made very quickly and finalised within a week (including material preparation, 3D models and animation) and i consider it to be one of my favourite projects. I combined several tools which allowed me to create the idea really quick and made people fall in love with how the product was presented. I think this style is a big part of what allowed Tap to go viral and attract VC attention

Used Spline for quickly creating a nice looking 3D model that can be easily embeded to webistes and animated on videos

Created an elegant feel for the website while being really quick to make

Added the 3D model embed an some looping video animations

This was one of the latest versions before recent updates: https://lower-tournaments-095248-926c95563.framer.app/

Follow along Tap: and its development: https://heytap.tech/

💡Tap lighting up the room when turned on to present change and effect of using the product, as well as to draw attention

🎹Usage of a classic well known song allows for avoidance of copyright issues, as the song exceeds the copyright age limit and also brings great recognition

⌚ Simple animation allowed for the video to be created in a very short amount of time

Idea of using short recognisable clips from movies that create attention and a sense of familiarity without exceeding the limit of length that causes copyright, so the clips can be used in an ad for free

Uses an idea of revolutionising ‘Taping’, essentially a play of words with the name

Transition using the MIB scene of erasng memory to show change brought by Tap

Shaking camera kept to imitate feel of being ‘on the go’, representing the environment when using Tap

Overlays to show basic functionality

Calm overlay and music for a professional feel

Transition and overlays with the 3D model

Tap going viral on twitter, reaching over 1.7 Million views

Some of my tweets getting some attention

Over 180 Active Discord member community

Over 400 people actively waiting for Tap on ProductHunt

April Fools joke on ProductHunt almost reaching the top of the list

A product joking about useless overpriced products

Featuring a link to Tap in the end

Over 2,500 visitors in a single day

Brought attention to the main product and brought some great laughs👌