Led a complete rebranding for Puricar, a Mexican company, and created a landing page to highlight their Astra Steamer and drive customer conversions in the auto-wash industry.
About the project
Puricar is an innovative Mexican company that stands out by helping car washes in Mexico save up to 90% of water and improve efficiency with their flagship product, the Astra Steamer.
When Puricar reached out, they urgently needed a rebrand as they were about to launch a new product. Their logo and website no longer aligned with the company's mission and vision. Puricar needed a brand identity that resonated with their mission and clearly communicated their unique value in the market.
Objectives
My task was to redesign their brand image and develop a landing page specifically designed to attract customers. This project required a deep understanding of Puricar's business and their goals.
I worked from the ground up, redesigning their value proposition and building a new visual identity that would resonate with their target market. Additionally, I developed brand messaging that effectively communicated the advantages and unique benefits of the Astra Steamer.
Results
The result was a complete transformation of the Puricar brand, with a refreshed and more effective online presence.
The new landing page not only reflects Puricar's new image but also serves as a powerful tool for attracting and converting potential customers.