Mobile-First Shopify Rebuild for Luxury Fashion Brand by Mcnove PinedaMobile-First Shopify Rebuild for Luxury Fashion Brand by Mcnove Pineda

Mobile-First Shopify Rebuild for Luxury Fashion Brand

Mcnove Pineda

Mcnove Pineda

Verified

Project title

Mobile-First Shopify Rebuild for Luxury Fashion Brand

Short description

I rebuilt Little Joe Woman’s Shopify store into a refined, mobile-first e-commerce experience using Shopify Horizon and native Shopify OS 2.0 Liquid sections. The goal was to improve mobile product-page performance, remove page-builder dependency, and preserve the brand’s restrained luxury aesthetic.

Full project description

Little Joe Woman is a luxury resort and beachwear brand with a refined, elegant, and product-focused aesthetic. The client needed a clean Shopify rebuild that preserved the existing brand direction while improving the mobile shopping experience.
The previous setup used GemPages for product pages, which caused slow JavaScript-rendered loading on mobile. Since most paid traffic came from mobile, improving the product-page experience was the main priority.
For this project, I rebuilt the store using Shopify Horizon and native Shopify OS 2.0 Liquid sections, without relying on GemPages, PageFly, Shogun, or any page builder. The build included the homepage, product page template, collection pages with filtering, header, footer, navigation, and cart experience.
I focused on creating a clean luxury shopping flow with strong product imagery, warm white spacing, simple navigation, and a mobile-first structure. The final result was a more polished, maintainable Shopify theme foundation designed for better browsing, smoother shopping, and a premium fashion-brand experience. The project scope also included integrations such as Klaviyo, Stamped.io, BOGOS, Tidio, WhatsApp chat, and Coinbase Commerce.

My role

Shopify Designer & Developer
I handled the Shopify theme rebuild, responsive layout structure, Liquid section development, product template setup, collection page structure, cart UI, navigation, and app integration support.

Services

Shopify Development E-commerce Website Development Shopify Theme Customization Frontend Development UX/UI Design Responsive Web Design Figma to Shopify

Skills/tools

Shopify Shopify Horizon Liquid Shopify OS 2.0 HTML CSS JavaScript Responsive Design E-commerce UX Klaviyo Stamped.io Tidio

Key highlights

Rebuilt the store using Shopify Horizon and native Liquid sections
Removed GemPages/page-builder dependency
Created a mobile-first product-page experience
Built reusable product templates and collection pages with filtering
Improved the cart, navigation, header, and footer experience
Preserved the brand’s luxury, minimal, product-focused aesthetic
Integrated key Shopify apps for email, reviews, chat, gift-with-purchase, and checkout support

Best result text

Delivered a clean, mobile-first Shopify experience for a luxury fashion brand, with a stronger technical foundation, refined product presentation, and a smoother shopping journey across devices.
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What the client had to say

I had a great experience with mcnove and would recommend him highly.

Joe Coffey, Little Joe Woman

May 29, 2026, Client

Posted May 31, 2026

Rebuilt a mobile-first Shopify store for Little Joe Woman, improving performance and brand aesthetic.

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Timeline

May 4, 2026 - May 29, 2026

Clients

Little Joe Woman