For US accredited investors, Celsius offers additional benefits to these users, including access to their native CEL token, higher reward rates, discounted loans and dedicated account management.
To launch these new incentives, Celsius needed to devise a go-to-market strategy to target their existing and potential high-net-worth clients with a series of targeted email campaigns, sales/customer care outreach, and articles.
Project Deliverables
Value prop & messaging: Craft the value prop and benefits of Celsius for this user segment
Email strategy & copy: Develop a targeted email campaign strategy
Sales copy: Write and copy edit "sales" copy for account manager outreach
Technical content: Deliver help articles and FAQ
Website copy: Write landing page copy
Script writing: Produced copy for a marketing video
2022
