With over 1.5 million users, Celsius is a popular crypto platform known for its traditional lending services that enables any person to have access to fair and transparent financial services. Their core business has always been their Earn product that allows users to earn weekly rewards on their crypto.
However, there is a whole other suite of products that they wanted to promote - Swap, Buy, Pay and Borrow. For this project, Celsius wanted to relaunch their product brand to highlight that they are an all-in-one-platform that serves all your crypto needs.
My Project Deliverables
Craft the messaging and copy for each segment and user type
Build a targeted email campaign strategy
2022
