Published: April 20th 2026 Creator: Eva Ognanova

„Контролна точка“ is a youth-focused brand that creates gear and merchandise for outdoor lovers, especially scouts, climbers, and anyone who enjoys being in nature. From shirts and tote bags to cups and accessories, everything is made to be used outside.

The goal was to create a brand that feels fun, bold, and appealing to a younger audience, while still connecting to nature and outdoor activities. It needed to stand out, feel modern, and work across different types of merchandise.

I created a bright and playful identity using bold colors and simple graphic elements inspired by navigation & checkpoints in nature, especially ones you notice while you are on a beautiful hike. The logo and icon system are easy to recognize and flexible enough to use across different products. The result is a fun, eye-catching brand that works perfectly on merch and connects well with its audience.

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Illustrator