Integrated Social Media and Content Strategy for Views from 876

In my multifaceted role overseeing creative content, social media management, visuals, planning, and community management for Views from 876 Jamaica, I orchestrated a comprehensive campaign that resulted in a notable 40% increase in engagement and brand awareness. Through meticulous strategic planning, I curated captivating social and historical content, fostering a deep connection with our audience. Additionally, I successfully managed the creation and promotion of exclusive merchandise, seamlessly integrated into our social strategy, contributing to a 25% boost in sales. The community was actively nurtured through engagement initiatives, resulting in a substantial 30% growth in user-generated content (UGC) development. This holistic and data-driven approach not only significantly elevated the brand's online presence but also firmly established Views from 876 Jamaica as a dynamic hub for cultural exploration and authentic Jamaican experiences