Carol's Daughter’s Love Delivered campaign, now in its fourth year, focuses on enhancing Black maternal health through direct support provided by the Mama Glow Foundation. The initiative has already supported over 120 births and reached millions through digital platforms. This year, in partnership with CVS, Carol’s Daughter will fund an additional $32,000 in doula support for Black families.

Mama Glow and The Mama Glow Foundation wanted to celebrate 4 years of the Love Delivered campaign in order to:

Increase engagement rates across social media accounts.

Direct traffic to the foundation website.

Re-invigorate enrollment to become a Love Delivered Doula via the foundation’s Love Delivered landing page.

The client wanted custom designed Instagram posts and stories based on copy and assets from the official press release and photoshoot.

To achieve a unified brand voice, we adopted the Carol’s Daughter Love Delivered color palette and imagery, while integrating The Mama Glow Foundation’s use of arches and circles, as well as its brand font.

We chose a seamless Instagram carousel to effectively communicate the campaign’s success, highlight all the involved brands, and make full use of the available imagery.

We had the space for the main partners to shine, images were used to bridge individual slides, and we edited copy down to highlight throughout. The last slide was dedicated to directing traffic to the foundation website.

Re-formatting to Instagram story format was minimal.

Coming soon!