Brand Identity Design for Servizi & Impianti

Servizi & Impianti, a technical and administrative services provider, sought a brand balancing boldness and approachability. Their identity was anchored in human-centered clarity, using Vivid Reddish Orange—radiating proactive energy—paired with neutrals for warmth and professionalism.

Branding fused a geometric sans-serif (technical rigor) with rounded accents (approachability), while the minimalist “S&I” logo merged abstract construction pathways. Photography blended stark worksite shots and team candids, humanizing expertise.