Brand Identity Design for Servizi & Impianti
Rubrum Studio
Servizi & Impianti, a technical and administrative services provider, sought a brand balancing boldness and approachability. Their identity was anchored in human-centered clarity, using Vivid Reddish Orange—radiating proactive energy—paired with neutrals for warmth and professionalism.
Branding fused a geometric sans-serif (technical rigor) with rounded accents (approachability), while the minimalist “S&I” logo merged abstract construction pathways. Photography blended stark worksite shots and team candids, humanizing expertise.
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Posted May 3, 2025
We crafted Servizi & Impianti’s brand—bold yet warm—using vivid orange, clean type, and human-centered visuals to balance precision with approachability.
