Social Media Marketing & Administrative Assistant
Anyssa Gonzalez
📌Overview:
Wearing many hats at Kandy Cocktail, I blended creativity with strategy—crafting engaging social content, refining operations behind the scenes, and bringing the brand to life through hands-on product development and unforgettable event experiences.
📍Goals:
Increase Social Media Engagement
Develop and implement strategies to boost follower interaction and brand visibility across social media platforms.
Drive Sales through Personal Connection
Leverage extroverted skills to enhance in-person sales and build strong customer relationships.
Support Email Marketing Campaigns
Assist in creating and managing email campaigns to promote products, such as cocktail toppers, aiming to increase sales and customer retention.
Maintain and Enhance Brand Aesthetic
Ensure Kandy Cocktails presents a consistent, appealing, and authentic small business vibe across all customer touchpoints.
Personal Assistant Duties
Provide versatile support in daily operations, including scheduling, communication, and coordinating business needs.
Expand Bartending Skills
Learn and master cocktail recipes to improve product knowledge and contribute directly to bar service.
Design and Update Bar Menus
Create visually appealing and on-brand menus that highlight offerings and promote sales.
Contribute to Overall Business Growth
Take initiative on diverse tasks to support business development, marketing, and customer experience improvements.
⚡️Key Contributions & Results:
Developed strategic Pinterest boards that showcased the brand’s unique aesthetic and offerings.
Curated pins using high-quality images from our content library and user-generated content to create an engaging visual narrative.
Optimized board titles, descriptions, and pin captions with relevant keywords to increase discoverability.
Leveraged trending seasonal themes and cocktail culture to align with user search behavior.
Contributed to a noticeable increase in engagement metrics, including:
Saves and click-throughs to product pages.
Growth in monthly Pinterest viewers and impressions.
More referral traffic from Pinterest to the company website and online store.
This effort helped establish Pinterest as a valuable brand awareness and sales funnel tool, reinforcing Kandy Cocktails’ identity as an aesthetically-driven, boutique cocktail brand.
Specific Board Links:
Content:
Brand Graphic Designs for Bar:
Email Campaign Designs for popular Cocktail Toppers:
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Posted Aug 15, 2025
Managed social media, operations, product development, and events— boosting brand presence, streamlining workflows, and enhancing customer experience.
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Timeline
Mar 11, 2024 - Jul 1, 2025
