NOMOBO Brand Redesign and Launch
Zach Patton
Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Figma
This project refreshed NOMOBO’s brand identity and provided
comprehensive brand guidelines that embody the following sentiments:
• Trustworthiness
• Approachable scientific credibility
• Organic and natural essence
• Freshness and modernity
• Gender neutrality
Brand identity refresh: logo, color palette, and typography updates
Brand guidelines: comprehensive brand guidelines
outlining the usage of the logo, color schemes, typography,
tone of voice, and visual elements
Digital assets: digital campaign art direction, external photo shoot,
site refresh, organic Instagram posts, Meta ads, and email series
