Leveraging Influencer Marketing to Boost Sales
Patricija Paula Mažintaitė
Plan:
1. To detect the target market (location, age, gender)
2. Research influencers
3. Reach out/outreach to them and negotiate the best offer for the company (giveaway, commissions, codes, etc)
4. Prepare contracts to sign in order the influencer fails to deliver
5. Curate the content to be delivered
6. Stock the content so it can be used later for PPC ads
7. Report the data - to detect if influencer has paid off
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Posted Feb 4, 2024
Developed and executed a comprehensive influencer marketing strategy that resulted in a revenue increase in sales.
