Reaching For The Sun

Carolina Pajuaba

Visual Artist

Filmmaker

Motion Designer

Graphic Designer

Print Designer

Brand Designer

Scientist

Logo Designer

Visual Designer

Adobe After Effects

Adobe Photoshop

Adobe Illustrator

Reaching For The Sun is a short documentary about memories and how Alzheimer's disease impacts social relationships and affects significant moments in someone's life. The film introduces a hopeful perspective in the fight against the disease, presenting the possibility of a new breakthrough in medicine. Inspired by the sunlight's transitions and its chromatic combinations, we developed a color concept that evolves from dusk to dawn. Symbolizing the darkness surrounding Alzheimer's disease and the light shed on positive results, the video shifts its color grading, bringing positive news of a bright future for medicine. Connecting with the illustrations in collages, we reflect on the fragments experienced throughout life—sometimes remembered, sometimes forgotten. We created a hand-drawn typeface to symbolize the uniqueness and individuality of the human connections.

[ Work: visual identity | motion graphics | illustrations | vfx /]

REACHING FOR THE SUN

EXECUTIVE PRODUCTION Maurício Daniachi • ACCOUNT MANAGEMENT Carol Pajuaba

PROJECT MANAGEMENT Lucia Angélica CRAFT & DESIGN DIRECTOR Vandré Fernandes • DESIGN LEADER Lucas DeMiranda

DESIGN & ILLUSTRATION João Ito, Pedro Guarilha MOTION Estevan Suñé, Erich G. Neto

FLAVOR® 2024

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Posted Jun 3, 2026

"Reaching for the Sun" é um documentário da farmacêutica Lilly que explora os avanços científicos no tratamento do Alzheimer, destacando pesquisas que investigam o início das alterações cerebrais, a possibilidade de intervenção antes dos sintomas e terapias que podem retardar a progressão da doença. Com uma abordagem sensível e visualmente poética, o filme combina ciência, emoção e esperança. - "Reaching for the Sun" is a documentary by the pharmaceutical company Lilly that explores scientific advances in the treatment of Alzheimer’s disease, highlighting research into the early onset of brain changes, the possibility of intervention before symptoms appear, and therapies that may slow the disease’s progression. With a sensitive and visually poetic approach, the film blends science, emotion, and hope.

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