ÇEKO

Concept & Brand Naming The brand name ÇEKO is derived from a portmanteau of two core ingredients: "Çerez" (nuts/hazelnut) and "Kakao" (cocoa). The visual identity is built around warmth, approachable nostalgia, and high ingredient honesty, merging a rich hazelnut spread formula with vintage-inspired packaging.

Visual Identity & Mascot System The central brand asset is a custom mascot illustrated in a 1930s rubber-hose animation aesthetic, designed to inject playful personality and instant shelf recognition:

Form & Silhouette: The character body is modeled directly on the product's glass jar silhouette, featuring expressive pie-cut eyes and an inviting retro grin.

Hero Element: The mascot holds a whole roasted hazelnut, visually anchoring the high nut-ratio formula and ingredient transparency.

Accents & Attire: Styled with classic cartoon gloves and dynamic retro sneakers to emphasize movement, warmth, and friendly morning energy.

Primary Label Tone: Warm mustard/golden yellow base delivering high shelf contrast against dark cocoa spread tones.

Secondary Accents: Deep chocolate brown and cream ribbon banner housing the bold serif logotype ÇEKO.

Sub-branding & Typography: Balanced hierarchy with secondary flavor callout (Fındıklı Çikolata) centered beneath the main brand badge.