Read Northwest

Alana Hutcherson

Empowering a Literacy Non-Profit Through Branding & Web Design

THE BRIEF
Create a polished, trustworthy brand identity that establishes credibility, while optimizing user navigation to enhance control and engagement. The goal is to foster a clear understanding of the mission, encourage meaningful connections, and attract partnerships and sponsorships that support sustainable growth.
THE RESULT
Read Northwest, a nonprofit focused on early childhood literacy in Clark County, needed a cohesive, trustworthy website to support its mission and inspire volunteer engagement. I redesigned the site in Webflow, beginning with stakeholder interviews and creative briefs to clarify goals. UX research provided insights into user interactions and ways to encourage volunteering, leading to a user-centered, cohesive website that fosters trust and advances their mission.
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Posted Nov 21, 2024

I redesigned the website for Read Northwest, a nonprofit dedicated to early childhood literacy in Clark County. The project began with stakeholder interviews an

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