A premium eCommerce storefront concept focused on brand perception, pricing power, and product storytelling — designed and built in Framer.
Overview
HeatVault is a conceptual premium coffee accessory brand created to explore how strong branding and storefront design can directly support higher price positioning.
The focus was not volume — it was perceived value.
Brand Positioning
HeatVault is positioned as a premium, everyday luxury brand for coffee lovers.
The brand emphasizes:
Warm, grounded tones inspired by coffee culture
Minimal but confident typography
Product-first layouts that let materials and form speak
Calm, editorial spacing to signal quality over discounts
Every design choice was made to support higher price acceptance.
Design Strategy
Large product imagery to elevate perceived craftsmanship
Reduced visual noise to avoid “cheap marketplace” feel
Consistent color system across hero, collections, and PDPs
Clear CTAs without aggressive sales language
Trust elements (returns, support, FAQs) integrated subtly to reduce friction without breaking brand tone
My Role
Brand direction & visual identity
UI/UX for premium eCommerce flow
Framer implementation using reusable, scalable components
Outcome
The final result is a high-end eCommerce storefront concept designed to feel credible, calm, and premium — the kind of experience that allows products to be priced higher without justification.
This project demonstrates how thoughtful branding and Framer-based execution can be used to position products as premium, not commoditized.
Tools
Framer · Brand Design · Framercommerce · Component Systems
Designed to make products feel expensive before they’re even in the cart.