Immer is a sleek, attachable mobile gaming controller designed for both iOS and Android devices. Engineered for performance and portability, Immer brings console-level control to mobile gamers blending ergonomic design, zero-lag response, and cross-platform compatibility to enhance every gaming session.
Role: Lead Designer
Tools: Figma, Illustrator, Google Slides
The Challenge:
Immer had an exciting hardware product with clear market potential, but they needed to translate that into a persuasive pitch that could speak to both tech-savvy investors and consumer-focused backers. The challenge was to present a controller as more than just an accessory: to position Immer as the future of mobile gaming through sharp messaging, clean design, and a compelling business case.
My Solution:
To help Immer win investor attention, I built a pitch deck that combined clarity, visual punch, and business appeal by:
• Defining the category – Positioned Immer as a bridge between mobile and console gaming.
• Crafting a narrative – Focused on trends, demand, and user pain points to frame the opportunity.
• Designing for impact – Highlighted product shots, use-case demos, and minimalist layouts.
• Driving business clarity – Emphasized scalability, pricing model, and unique selling advantage.
• Capturing gamer culture – Infused energy, edge, and modern tone into the overall brand presentation.
Have a product investors need to see? Let’s make them feel it.
Immer had an exciting hardware product with clear market potential, but they needed to translate that into a persuasive pitch that could speak to investors.