25 North Coworking - Identity Design

25North Coworking is a cool spot where people work together. It's not just an office – it's a place where freelancers, entrepreneurs, and small businesses come to get stuff done while hanging out with others. They've got different spaces like private offices, desks you can claim as your own, meeting rooms, podcast setups, a gym, a cafeteria, and chill areas. It's all about making work feel less like work and more like a community. They host events, workshops, and fun stuff so you can learn and meet new folks. It's a place to work, connect, and grow your business while feeling at home.

This revamped brand identity kickstarted the company’s expansion across multiple US locations. By refreshing their logo, colors, and expressions it heightened their brand’s appeal to new customers and fostered a great relationship with existing ones. Consistency in branding across multiple locations helped contribute to increased recognition and loyalty.

After a thorough client meeting and competitor analysis, multiple logo designs were crafted that featured increased recognition and more flexible use cases. The result is a dynamic identity that communicates a young, fun environment that caters to the creative worker.