Simple app struggled with consistent copywriting and UX writing within their weight loss app and marketing communications. There was a bad habit of telling users to log items in their “Activity Tracker” when it was really called the “Movement Tracker.” Or writers would inaccurately explain to users where to find specific features.

The reason? Writers were sometimes misinformed, and existing copy guidelines were outdated.

Everywhere you went, there were small but glaring moments that were bound to confuse or frustrate users. I led the creation of the team’s first Content Design System and fresh copy guidelines for product features and scientific terminology so every writer could speak the same language—finally.

Lead UX Writer

Content Designer

Brand Voice

Liaison between Product, Design, Copy, and Brand teams

Several hours saved a week across teams in Figma comments, Slack huddles, and meetings brainstorming and debating (sometimes even arguing) over how specific UX writing, UI components, legal copy, and key product features looked.

UI components and UX writing became more consistent across the app, lessening user cognitive overload and getting users through steps faster.

Product feature naming and scientific terms (including specific nuances of how we spoke about them) were tracked and added to our copy guidelines, making it easy for writers to reference.

Best practices were locked in—no more forgetting which content and designs worked best for our brand.