Ring-Store in a +238% in Conversions & Slashes CPA by -57%

Overview

Client - An Online Wedding and Engagement Ring Shop

Before our involvement in June 2023, the shop faced significant challenges in a highly competitive market. The Google Ads account suffered from unclear structure and ineffective management by a non-responsive agency. The client needed a dedicated partner to take charge of their Google Ads strategy and deliver tangible results.

Key Achievements

Decrease in Cost Per Acquisition (CPA): We achieved a 57% reduction in CPA since taking over in June 2023, compared to the same period last year. This improvement was driven by a strategic overhaul of the account's structure and bidding strategies.

Increase in Conversions: There was an impressive 238% increase in conversions, highlighting our successful targeting and optimization efforts.

Boost in Click-Through Rate (CTR): We recorded a significant increase in CTR, evidencing the effectiveness of our ad copy and keyword optimization.

Growth in Search Impression Share: Our strategies led to an increased presence in search auctions, enhancing the brand's visibility.

Graphical Analysis

Graph - Conversion Growth: Displays the monthly conversion rates, highlighting a substantial rise post-June 2023.

Summary of Expertise

Our work with the online shop stands as a testament to our expertise in Google Ads management. We implemented a series of targeted strategies:

Performance Max and Manual Brand Search Campaigns: Focused on top products to maximize visibility and conversions.

Lead Prospecting with USP Tools: Enhanced user engagement and built a robust remarketing funnel.

Remarketing Campaigns: Leveraged customer interactions to re-engage potential buyers.

CSS Hosting for CPC Discounts: Utilized 3rd party solutions to reduce advertising costs.

These actions transformed ring shops online presence, leading to significant cost savings and a surge in conversions. Our approach demonstrates our ability to tackle challenging Google Ads accounts and turn them into success stories, proving our prowess in digital advertising and strategic market positioning.