Spam to $6.5M From Email For A Business Coach
Ben Carter
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Posted Dec 26, 2024
Devise and execute email marketing strategy to convert leads into buyers for a high ticket coaching offer. Led to email sales of $4M in 2024.
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This business coach’s team hired me to write front end ad copy for his coaching program…
But when I realised they weren’t nurturing leads by email, I insisted they let me write emails for them too.
On day one, I realized the list of 150,000+ contacts had been spammed heavily...
With no list hygiene, and a “just hit send” approach to email.
To improve deliverability, I cleaned the list...
And started running campaigns to re-engage contacts.
Then, I began writing daily broadcast emails to nurture their subscribers.
I focussed on delivering value, busting objections, and selling the promise of the program.
Six months on, the list was generating a healthy 5-figures per month…
And today email delivers $100,000 - $150,000 cash collected per month…
From sales of $250,000 - $350,000 per month.
A revenue stream that now makes up 20-30% of sales!
There is no “offer” beyond the core program.
Broadcast open rates hover at 35-50%...
With daily emails seeing 0.5-1% CTRs.