This project involved the end-to-end design and WordPress development of a comprehensive digital platform for a local pump seller and repair service. The main objective was to organize a vast inventory into an intuitive, filterable product catalog without overwhelming the user. The new website combines a clean corporate identity with a user-centric interface, significantly improving product discoverability and strengthening the company’s local SEO presence.

The client needed to transition from a traditional offline sales model to a modern digital showcase. The challenge was to present complex technical specifications and a wide range of products (pumps and accessories) in a way that was easy for non-experts to navigate.

My goal was to build a trust-inducing UI that highlights both the breadth of the catalog and the service team's expertise. By implementing advanced filtering and clear product hierarchies, the design ensures that customers can quickly find the right solution and easily contact the support team, effectively driving both sales and service inquiries.

Website preview on https://pavelrichter.cz/work/corporate-web-design-and-product-catalog-for-a-pump-specialist/.