Swyft's Motion Design
Adewunmi Oke
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Posted Oct 4, 2025
An engaging motion design piece created to unveil the brand’s latest AI feature — turning complex technology into a visually captivating launch experience.
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Views
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Timeline
Jul 10, 2025 - Jul 20, 2025
🕒 The Challenge
Goal: Showcase Swyft's app new AI feature in less than 1 mins
video Assets Provided:
A simple script
✨ My Solution
Design Frames
Simplified the UI into clean, on-brand mockups that are digestible at a glance
Incorporated Swyft's playful color palette and iconography for instant brand recognition
Frame by frame presentation on figma where comments and collaboration can be easier
Motion Graphics
Animated smooth transitions to spotlight the new feature
Applied dynamic easing for a tech-forward feel
Audio Touches
Added sound effects to add depth to the video
Edited music to fit the duration and energy changes
Synchronized audio cues perfectly with on-screen motion
🚀 The Outcome
On-Time Delivery: Final video submitted on day 10, right before launch
Engagement: Immediate spike in views and shares across platforms
