The Lumière - Brand Design
Sheikh Hassan
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
A glimpse at the enthralling visual identity for The Lumière, where French fine dining is elevated to an art form of sophistication and guests bask in utter elegance amidst culinary masterpieces.
Seeking to convey its refined yet welcoming essence, The Lumière, a bastion of elegant dining, has created an inaugural visual identity exuding sophistication and approachability.
This case study explores the design process and outcomes achieved through the creation of Lumière's logo & brand identity.
Vision & Purpose
Define Lumière's identity: Gain a deep understanding of The Lumière's values, goals, and aspirations as a high end, elegant French fine dining restaurant to effectively capture their essence of sophistication, refinement, and elevated dining through design.
Refined elegance: Create a visual identity that conveys The Lumière's sophisticated yet warm ambiance and refined elegant nature.
Professional appearance: Blend classic elegance with contemporary warmth in the visual identity to give The Lumière credibility as a high-end establishment while also attracting a diverse clientele looking for an inviting fine dining experience.
The Lumière Logo
