Seeking to convey its refined yet welcoming essence, The Lumière, a bastion of elegant dining, has created an inaugural visual identity exuding sophistication and approachability.

This case study explores the design process and outcomes achieved through the creation of Lumière's logo & brand identity.

Define Lumière's identity: Gain a deep understanding of The Lumière's values, goals, and aspirations as a high end, elegant French fine dining restaurant to effectively capture their essence of sophistication, refinement, and elevated dining through design.

Refined elegance: Create a visual identity that conveys The Lumière's sophisticated yet warm ambiance and refined elegant nature.

Professional appearance: Blend classic elegance with contemporary warmth in the visual identity to give The Lumière credibility as a high-end establishment while also attracting a diverse clientele looking for an inviting fine dining experience.