Chop To It

Chop To It is an online and mobile food ordering service dedicated to delivering fresh and tasty Chinese food on the go. 

I was approached to develop the brand identity as well as a landing page for their website. The brand mark takes shape of a clock with hands made from chopsticks. The logo embodies the platform's three key values: simplicity, directness, and functionality. Red is a popular color in the Chinese culture, symbolizing good luck and fortune which was the main reason I used a bold red represented throughout the brand.