Chop To It by Denzel AsieduChop To It by Denzel Asiedu

Chop To It

Denzel Asiedu

Denzel Asiedu

Chop To It is an online and mobile food ordering service dedicated to delivering fresh and tasty Chinese food on the go. 
I was approached to develop the brand identity as well as a landing page for their website. The brand mark takes shape of a clock with hands made from chopsticks. The logo embodies the platform's three key values: simplicity, directness, and functionality. Red is a popular color in the Chinese culture, symbolizing good luck and fortune which was the main reason I used a bold red represented throughout the brand.
Logo variations
Logo variations
Brand typography
Brand typography
Landing page
Landing page
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Posted Sep 14, 2023

I designed the brand identity and landing page for Chop To It, an online Chinese food delivery service