Design a centralized crypto exchange called bitBuddy from scratch. The product had to work for two very different audiences: newcomers who need clarity and guidance, and experienced traders who expect speed and control. The goal was to create a premium interface that feels trustworthy and genuinely enjoyable to use.

The main goal was to rebuild the site from scratch with a new visual identity that feels consistent and intentional across every page.

From there, a full design system was created to keep everything consistent across all screens. The final deliverables included a landing page and key product flows covering the main exchange experience: onboarding, trading, and account management. Each flow was designed to feel intuitive for both new and experienced users.