BitOasis: Price Alerts

Senior Product Designer

Enabled users to receive timely alerts on cryptocurrency price changes, driving higher engagement and user retention.

Implement a robust Price Alerts feature to enhance user engagement and satisfaction on BitOasis, the largest cryptocurrency trading platform in the Middle East.

The volatile nature of cryptocurrencies necessitates real-time price monitoring. Users required a reliable way to alert them to significant changes to stay on top of their portfolios and make informed decisions.

Develop a cross platform Price Alerts feature for iOS, Android, and web (both mobile & desktop), ensuring seamless integration and a consistent experience.

As the senior designer on this project, I led most of the design process from research to implementation, collaborating closely with three development teams (iOS, Android, Web), a product managers and a junior designer.

Scheduled weekly stand-ups with product managers and development teams to align on goals and timelines.

Delegated workload between myself and the junior designer to increase efficiency and maintain a high level of output.

Developed customisable alert settings allowing users to set specific price thresholds for different cryptocurrencies.

Implemented push notifications and email alerts to ensure users receive timely updates.

Designed a clear, intuitive interface for managing alerts across devices.

Integrated user feedback to refine alert frequency and notification methods.

Added features to personalise alerts based on user trading behaviour and preferences, leading to higher engagement.

Ensuring real-time alert delivery across iOS, Android, and web platforms.

Worked closely with development teams to implement a robust backend system capable of handling high-frequency alerts and ensuring consistent performance across all platforms.

Developing the project before the push alerts system was built, requiring initial designs to work around SMS and email alerts.

Created a phased approach to introduce the feature, starting with SMS and email alerts, and transitioning to push notifications once the system was available within 2-3 sprints (4-6 weeks). Planned user education materials for both initial and updated alert systems.

Balancing alert frequency to avoid overwhelming users while ensuring they remain informed.

We introduced configurable alert thresholds and notification settings, giving users control over their alert preferences.

For instance, if a price alert is triggered multiple times during a volatile day, users can choose to receive an alert each time the threshold is crossed or only the first time it happens. By default, alerts are set to notify users only the first time, with an option in the UI to modify this setting.

Initial rollout received positive feedback from users, who expressed increased satisfaction with the timely and accurate alerts.

This feedback was gathered through social channels and in-app feedback options.

There was a significant increase in user engagement metrics post implementation, marked by a rise in the number of active alerts set by users.

This increase was initially measured through the SMS and email requests received by our servers, and later through the push notification trigger logs, once the new system was added.