The branding aesthetic for this project is delightful and friendly. Therefore, light blue and yellow were chosen for the palette while keeping everything simple and clean. This was also a meaningful decision because dogs are only able to perceive the world in different saturations of yellow and bluish-gray.

The packaging design centers around creating a delightful and heartwarming experience for both dogs and their owners. I used a vibrant and cheerful color palette with a friendly illustration. Also for easy access and safe storage of the treat, the packaging uses a reusable zip closure.