A 30-second direct-to-consumer watch ad

A 30-second direct-to-consumer watch ad built on one idea: a $4,000 watch is about $310 of watch. The price is itemised on a till receipt, the markup is torn off on the music's drop, and what's left is the product.

The audit is monochrome and stepped at 12 fps; the film turns to full colour only when the watch appears. Captions are the receipt lines themselves, printing as they're spoken, and every cut sits on the track's beat.

Role: concept, edit, captions, motion and sound design. AI voiceover. Spec piece for an invented brand; figures are illustrative.