Website Redesign & Optimization for Men's Grief Support

Andres Sepulveda Morales

Website Redesign & Optimization: Memories of Us Ltd (Men's Grief Support)

PLEASE NOTE: The improved version of mensgriefsupport.org is still not fully published at the time of writing this project summary. These screenshots were taken from previews in Wix Studio.

The Client & Mission

Tony, founder of Memories of Us Ltd and the driving force behind mensgriefsupport.org, embodies everything you want in a value-driven client. After experiencing firsthand the inadequate support systems for men navigating grief, he refused to perpetuate the cycle. Instead, he built a mission-critical platform dedicated to filling this gap and providing meaningful support for men during their most vulnerable moments.
Tony's story is profound, powerful, and motivated me to do what I can to support him and his clients / supporters by making the information they need easy to access.

The Challenge

Despite Tony's impactful work and growing influence in the Fort Collins community, his website had become a barrier rather than a bridge to his audience. Over time, maintenance had become cumbersome, and the site's UI/UX was preventing his vital message from reaching those who needed it most. The existing content structure didn't effectively communicate the breadth and depth of his mission.
The previous iteration of Tony's website. The elements and story were there, we just needed to fix things!
The previous iteration of Tony's website. The elements and story were there, we just needed to fix things!

The Solution

Working within Wix Studio, I delivered a comprehensive website overhaul that included:
UI/UX Optimization: Streamlined navigation and improved user experience to reduce friction for visitors seeking support
Content Integration: Seamlessly incorporated Tony's recent publications and resources, expanding the site's value proposition
Information Architecture: Reorganized existing content to create clear pathways that align with user needs and Tony's mission objectives
The homepage of the redesign. A clear call to action, mission, why to support the group, etc.
The homepage of the redesign. A clear call to action, mission, why to support the group, etc.

The Impact

The redesigned site now serves as a powerful tool that matches the caliber of Tony's work—creating an accessible, user-friendly platform where men can find the grief support resources they desperately need. The improved structure ensures Tony can focus on his mission rather than wrestling with website maintenance.
Ready to transform your website into a powerful asset for your mission?
Whether you're running a purpose-driven organization, growing business, or personal brand, I specialize in creating websites that don't just look professional—they work seamlessly to support your goals. Let's discuss how I can help optimize your online presence and eliminate the technical barriers standing between you and your audience.
Contact me on Contra today to start your website transformation project.
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Posted Aug 23, 2025

Redesigned and optimized the men's grief support website for Memories of Us Ltd using Wix Studio, making the website easier to navigate for clients and sponsors

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Timeline

Jul 18, 2025 - Aug 4, 2025

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