Creative Conscience: Premium eco-packaging

The simplicity of the box was intentional, allowing the focus to remain on the functionality of the design itself. The expanding structure enables the packaging to double as a serving tray, encouraging the idea that the product is made to be shared rather than consumed in a single sitting.

Unlike traditional packaging, there is no fiddly bag to repeatedly open and reseal, creating a cleaner and more practical experience while also reducing the risk of the contents reopening unintentionally.

Beyond its primary purpose, the container was also designed with reusability in mind — a smart piece of packaging that could easily be repurposed to store small trinkets or keepsakes

Creative eco-packaging project. For this project, I wanted to elevate an everyday sweet treat — in this case, Starburst — by eliminating the unnecessary peeling step.

By replacing traditional greaseproof wrapping with edible rice paper, the design reduces waste while introducing an additional texture to the experience of an old favourite, formerly known as Opal Fruits.

A small packaging change with benefits for both the planet and the taste buds