Premium Kitchen Staffing Website Revamp
Ray The Designer
Verve Website UI/UX Design
Problem Statement:
💼 Business Challenge
Verve’s outdated website lacked a smooth UX, affecting user engagement and conversion rates. The site suffered from poor navigation, slow loading speeds, and inconsistent branding. Businesses looking to hire Michelin-star chefs faced difficulty understanding Verve’s services.
🤯 User Pain Points
Slow Load Time: The previous website had long loading delays, frustrating users.
Confusing Navigation: Users struggled to find key services quickly.
Inconsistent Design: The branding lacked visual harmony, reducing trust.
Low Engagement: A lack of clear CTAs and optimised interactions resulted in fewer inquiries.
🎯 Goals:
✔ Improve navigation for a seamless experience.
✔ Increase engagement and conversions with better UX/UI.
✔ Create a strong, consistent brand identity.
✔ Reduce loading times and optimise website performance.
Research & Discovery:
Analysed key competitors in the UK hospitality staffing industry:
User Stories:
Information Architecture:
Wireframes:
Visual Direction & Style Guide:
Previous Design:
New Design:
Results & Impact:
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Posted Mar 16, 2025
Redesigned Verve’s website for a premium, high-converting experience, enhancing UX, engagement, and lead generation for kitchen staffing solutions.
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Timeline
Feb 5, 2025 - Mar 5, 2025
Clients
Verve
