💼 Business Challenge
Verve’s outdated website lacked a smooth UX, affecting user engagement and conversion rates. The site suffered from poor navigation, slow loading speeds, and inconsistent branding. Businesses looking to hire Michelin-star chefs faced difficulty understanding Verve’s services.
🤯 User Pain Points
Slow Load Time: The previous website had long loading delays, frustrating users.
Confusing Navigation: Users struggled to find key services quickly.
Inconsistent Design: The branding lacked visual harmony, reducing trust.
Low Engagement: A lack of clear CTAs and optimised interactions resulted in fewer inquiries.
🎯 Goals:
✔ Improve navigation for a seamless experience.
✔ Increase engagement and conversions with better UX/UI.
✔ Create a strong, consistent brand identity.
✔ Reduce loading times and optimise website performance.
Research & Discovery:
Analysed key competitors in the UK hospitality staffing industry: