Soft Life Loading — Brand

Soft Life Loading — Brand Identity & Product Launch

Soft Life Loading is a branding and product marketing project centered around creating a cohesive, aspirational identity for a guided journal designed to encourage peace, confidence, and intentional living. The objective was to develop a recognizable brand that extends beyond the book itself, creating a visual experience that resonates with women seeking personal growth and self-care.

From concept to launch, I crafted a consistent brand presence through product design, promotional content, and digital marketing assets. The project focused on combining compelling storytelling with modern visuals to position the journal as both a meaningful resource and a lifestyle brand.

Project Highlights

Developed the visual identity for the Soft Life Loading brand

Designed branded marketing assets for social media and digital platforms

Created promotional content and product advertisements

Produced AI-assisted lifestyle visuals to support the brand aesthetic

Built a cohesive launch campaign to increase product visibility and engagement

Creative Focus Brand Identity • Product Marketing • Content Creation • Creative Direction • Visual Storytelling • Social Media Campaigns • Digital Design