Marketing Strategy for LeanIn Ottawa

Alina Joji

Marketing Strategist
Project Manager
Social Media Marketer
Asana
Instagram
LinkedIn
Challenge:
Develop and implement a comprehensive marketing strategy to increase engagement and awareness for a non-profit organization.
Approach:
Created monthly content ideas and prompts aligned with social media calendar
Developed engaging graphics and content strategies
Coordinated with various teams for content development
Organized logistics for peer groups, workshops, and events
Gathered feedback for operational improvements
Supported strategic planning and goal-tracking
Results:
Established consistent and engaging social media presence
Improved cross-team collaboration for content creation
Enhanced event organization and execution
Contributed to strategic planning and goal-setting processes
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