Community Engagement for Invest Ottawa

Alina Joji

HubSpot
MailChimp
Slack
Client: Invest Ottawa
Duration: 10 months (June 2022 - March 2023)
Role: Community Administrator
Challenge
Enhance community engagement and provide value to startup members in Ottawa's entrepreneurial ecosystem.
Approach
Designed and distributed newsletters to 200+ subscribers using MailChimp and Knak
Coordinated monthly community events
Managed Slack workplace with 800 community members
Created marketing materials for events
Researched and secured partnerships for exclusive community discounts
Results
60% of participants provided positive feedback on monthly events
Successfully negotiated and managed perks page featuring exclusive discounts for the startup community
Improved community engagement through targeted content and events
Enhanced value proposition for community members through secured partnerships
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