Launching a new product is one thing. Making people care about it? That takes words that do more than just announce.

For Casey’s newest phone case (their first-ever zero-waste design) we created a launch email sequence that is fresh and stylish, just like their brand. From a teaser that built curiosity around the case’s eco-friendly material, to a reveal that highlighted its sustainability and style, each email was written to engage the reader and guide them seamlessly toward preorder.

This teaser email was designed to build buzz before the product even launched. By leading with a playful tone and an interactive element (a quiz), the copy captures attention while subtly positioning Casey as a forward-thinking, sustainability-focused brand. The benefit? Increased engagement, stronger list segmentation, and early excitement — all of which create a primed audience ready to act the moment the product drops.

The second email delivers the big reveal, and the copy makes it count! We emphasized product benefits in a clear, confident tone: Clara isn’t just another phone case, it’s a stylish, zero-waste statement. With messaging that blends emotion, impact, and action, this email moves readers from interested to invested. The preorder incentive and strong CTA help drive immediate conversions, while the story behind the product builds long-term brand loyalty.