Brand Design for Mieta Toothpaste
Dorota Bojarovic
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Posted Oct 29, 2025
Brand identity and packaging design for Mieta natural toothpaste.
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Mieta
Mieta is a natural toothpaste brand transforming a simple daily ritual into an elevated experience. Premium refillable packaging aims to elevate the everyday ritual of oral care, resulting in a brand that feels at home in any modern bathroom.
When designing Mieta, we aimed to transform a simple daily ritual into an elevated experience. From the clean typography to the vintage-inspired color palette, every choice speaks to minimalism, sustainability, and quiet confidence. It’s a brand that’s as stylish as it is considered, and we loved bringing it to life.
