Email

Email of an email sequence for a company that sells period-absorbing underwear for women 

Audience: People that have signed up for the newsletter on the website, but haven’t yet made a purchase. They are aware of the product but need more convincing to buy. 

Subject line: Take the pain out of period 

Hey [first name],

Are you tired of not being able to live your life as normal when you’re on your period?

To constantly worry about suddenly discovering a big, red stain on the back of your pants and realize you’ve been walking around with it all day?

And having to count the hours from the last time you changed? To know when it’s time to change again to avoid an accident…

Exhausting! 

You might even have tried using a menstrual cup to avoid tampons and pads (which often contain chemicals by the way) but realized it’s just not your thing. 

Look, we understand your frustration. 

As girls, we’ve all been there! 

To bleed every month is not something we have chosen. And it shouldn’t limit us in our day-to-day life! 

I want you to live your best life every day of the month, period! 

And that’s why I founded [company name]. 

We make soft, thin, and comfortable period panties that absorb your period. 

That way, you don’t have to worry about stains, changing tampons or pads, and being uncomfortable during that week of the month. 

“But, won’t I get an ugly panty line that’s visible under my pants if I wear big period panties?” You might think. 

No, actually not at all! 

Our panties feel just like normal ones, but are created in the thinnest material possible with a seamless design so that they’re completely invisible under your clothes. Cool, right? 

In addition, you can feel totally safe with the fact that our underwear is leakage-proof and absorb the equivalent of three tampons! 

“But, won’t it smell bad if I get my period directly in my underwear?” 

Normally, periods don’t have a strong smell. But in contact with tampons and pads, an unpleasant odor can occur. 

However, you won’t need to worry about that with our underwear. No smell will occur and you can feel safe with the knowledge that your period won’t be noticeable to anyone. Not even yourself! 

You can wear our underwear during work, school, or your favorite activities for 12 hours straight without the stress of having to whisper to your friend and ask if they can check if you got a stain. 

Try [brand] period-absorbing panties for 60 days, completely risk-free! If you don’t love them, you’ll get your money back. 

Talk to you soon,

Name,

Brand