Deelaa Shop - Marketplace to Connect with Sellers Deelaa Shop is an online marketplace designed to connect buyers with sellers across various product categories. The platform allows users to view products, contact sellers directly, and share product links with others. The user-friendly interface is categorized by product types to help buyers easily navigate and find what they’re looking for. Deelaa Shop enhances the e-commerce experience by providing a seamless interaction between buyers and sellers.

Problem: In the world of online shopping, consumers often face difficulties in discovering products or communicating directly with sellers. Platforms without effective product categorization or seller communication options hinder the user experience. Solution: Deelaa Shop solves this problem by offering a categorized marketplace where users can easily browse and find products. The platform allows users to contact sellers directly, facilitating seamless communication, and sharing product links with ease to promote better interaction and shopping experiences.

As the Frontend Engineer for this project, my responsibilities included:

Designing the UI for a smooth, intuitive user experience, enabling easy product browsing and seller communication.

Implementing product categorization to ensure users could efficiently browse items based on categories such as electronics, fashion, and more.

Developing contact systems allowing users to reach out to sellers directly from the product pages.

Building a share functionality, enabling users to easily share product links via social media or messaging platforms.

Optimizing mobile responsiveness to ensure users had a smooth shopping experience on both desktop and mobile devices.

Frontend: React, JavaScript (ES6+), Redux, CSS

Backend Integration: RESTful APIs

Version Control: Git, GitHub

Deployment: Docker, AWS EC2

Other Tools: Postman (API Testing), Figma (UI Design)

Ensuring a seamless user experience: With a variety of product categories, it was challenging to ensure users could easily filter and find items they were interested in. I optimized the categorization and search functionality for better usability.

Mobile responsiveness: Ensuring the platform provided a seamless experience across various devices, particularly mobile phones, where most e-commerce browsing occurs.

Improved User Engagement: The platform saw an increase in user interactions, with a higher number of users contacting sellers and sharing product links.

Enhanced Usability: The categorization system and streamlined product browsing made it easier for users to find products, leading to improved user satisfaction and reduced bounce rates.

Increased Sales: The communication system between buyers and sellers contributed to higher conversion rates, with users more likely to engage with sellers directly and complete transactions.