Get All is a multi-vendor marketplace platform where different sellers can list and manage their products, while customers browse and purchase from a shared storefront.
I was hired by the French design studio Smoooth to redesign one of their side projects. The product was already built and live.
The redesign focused on aligning the interface with a new brand identity and fixing several usability issues.
Context
After the rebrand, parts of the interface no longer matched the updated visual direction.
There were also small friction points in the experience:
Some actions required too many clicks
Certain layouts felt inconsistent
Visual hierarchy wasn’t always clear
Components weren’t fully standardized
Nothing was broken, but the product needed refinement.
My Role
I worked on:
Updating the UI to reflect the new brand system
Cleaning up layout structure
Improving spacing and typographic hierarchy
Simplifying specific user flows
Reducing unnecessary interaction steps
The work was mostly about tightening the interface and making it more consistent.
Result
The platform became visually aligned with the new brand.
Navigation felt more straightforward.
User flows were shorter in a few key areas.
The overall experience felt more cohesive.