Introduction to Stash-Up and Our Project

Stash-Up is an innovative marketplace app designed for parents to buy and sell preowned school uniforms, ensuring affordability and sustainability. Founded by Mauricio Banados-Cornejo in York in 2019, Stash-Up aims to provide the best prices for quality uniforms and leverage a criteria-based recommendation system. As the company prepares for its UK launch, Stash-Up enlisted our team at York Community Consulting (YCC) to help achieve 10,000 email sign-ups from interested parents within three weeks.

Develop a plan to secure 10,000 email sign-ups in three weeks.

Identify and test alternative outreach channels beyond traditional social media.

Propose content strategies for the recommended channels.

Tasks:

Create a comprehensive plan to achieve the email sign-up goal, targeting parents, schools, and relevant groups.

Identify and test unique channels for reaching parents.

Develop content ideas for the chosen channels.

Leading this summer marketing project, my team and I delivered exceptional results:

Email Sign-Ups: Achieved over 10,000 email subscribers within three weeks through a multi-channel outreach strategy.

Unique Channels: Identified and leveraged alternative channels such as podcasts, newsletters, sustainability websites, and school events, proving their effectiveness in engaging parents.

Content Strategy: Developed engaging content, including informative blog posts, interactive quizzes, and testimonial videos, tailored for each outreach channel to maximize engagement.

Market Research: Conducted thorough secondary research on start-up strategies, mapping out attainable goals and identifying key factors influencing email sign-up efforts.

Our final presentation provided Stash-Up with a detailed strategy plan, including:

Podcasts: Engaging small influencers focusing on parenting and sustainability.

Blogs/Newsletters: Targeting school-related topics and budget-friendly ideas.

Open Days: Leveraging school events to reach parents directly.

Sustainability Websites: Aligning with parents' environmental values.

School Sporting Competitions: Accessing parents through popular school events.

Focus on Sustainability and Affordability: Ensure the audience meets Stash-Up’s target market.

Strong Communication with Schools: Enhance opportunities to reach a larger audience.

Cost Benefit, Ease of Purchase, and Quality Assurance: Highlight these as primary motivators for parents.

Competitor Analysis

Customer Profiling

Strategizing Marketing Channels

Developing targeted content

Influencer outreach

Email campaign preparation

Launch influencer campaigns

Execute email campaigns

Social media engagement

Performance evaluation and adjustments

Our collaborative efforts provided Stash-Up with a robust framework to enhance its outreach, ensuring a successful launch and a strong foundation for future growth.