Leading post: 23.9K views · 4,939 likes · 10 comments. Checked 6 October 2026.
23.9K views on the leading TikTok
I created short-form content and grew the social presence for Awkward Dog Coin, a character-led meme project. The work combined concepts, visual hooks, video editing, publishing and community management.
Role: Short-Form Content Creator & Growth Marketer
Goal
Make a new brand recognisable in a crowded feed and give people a reason to follow its launch. The creative anchor was a black-and-white dog in an awkwardly tight red striped sweater: simple enough to recognise, flexible enough to place in unexpected scenes.
Content & growth approach
Hook with the character: lead with an expressive dog or an unexpected situation rather than a long explanation.
Edit for vertical viewing: alternate wide scenes and close-ups, change the visual beat quickly and keep each story compact.
Adapt meme formats: combine animal humour, cinematic reveals and familiar internet motifs while retaining the same character and launch cue.
Experiment: vary scene combinations, visual contrast and post length; compare public post performance rather than assume every format works equally well.
Verified public results
78 TikTok followers · 12.3K profile likes
Public counters checked 6 October 2026; rounded values are shown as displayed by TikTok. These are public performance figures, not conversion or retention analytics.
TikTok profile and Popular ranking: 78 followers and 12.3K likes. Checked 6 October 2026.
Best-performing content
1. Character montage — 23.9K views
4,939 likes · 10 comments · 19 seconds
A quiet opening with the sweater-wearing dog moves through dramatic close-ups, a snake and glasses, then a money-rain ending. The hook is visual curiosity; contrasting scenes keep the familiar character moving through new contexts.
Character montage: 23.9K views · 4,939 likes · 10 comments. Public counters, 6 October 2026.
2. Brand reveal / money-rain edit — 16.7K views
2,990 likes · 3 comments · 20 seconds
Close-up detail, including an AWDG collar tag, gives way to a wide money-rain scene. The edit pairs recognisable branding with exaggerated meme imagery and a concise launch-date caption.
Brand reveal: 16.7K views · 2,990 likes · 3 comments. Public counters, 6 October 2026.
3. Dog-and-cat scene / car reveal — 5,813 views
959 likes · 4 comments · 12 seconds
A dog and cat sitting across a desk creates an immediate absurd situation. The sequence shifts through a spotlight portrait and a luxury-car scene, showing a different narrative format from the close-up montages.
Dog-and-cat scene: 5,813 views · 959 likes · 4 comments. Public counters, 6 October 2026.
Telegram & X community
I also built and managed a Telegram community that reached approximately 100 members. The project’s X/Twitter account reached approximately 200 followers. These are historical approximate figures, not current verified totals. The website connected the brand to Telegram chat, announcements, X and TikTok.
What I personally did
Developed content concepts and hooks, assembled and edited short-form videos, adapted meme formats, experimented with visual sequences, published TikTok content and managed the wider community presence. I also built the project website as a supporting brand and community hub.
Skills & tools
Short-form content creation · Video editing · Visual hooks · TikTok-native storytelling · Trend adaptation · Creative experimentation · Organic social growth · Community management · Growth marketing
Platforms: TikTok, Telegram and X/Twitter.
Live project
Supporting website source code: https://github.com/stefanbrkkk/awkward-dog-coin
Supporting website: character identity and community links. Built by Stefan Brkljačić.
0 likes · 0 views · Oct 6, 2026
Short-form concepts, video editing and community growth: leading TikTok at 23.9K views and 4,939 likes, with three content formats documented.
