Bird Rock Brewing Co., a conceptual craft brewery in San Diego's Bird Rock neighborhood, was imagined as a family-run venture, brewing unique beers and spirits since 2019. This design project, a creative exercise aimed at refining our skills and exploring the craft brewery industry we admire, envisioned Bird Rock as a potential standout in San Diego's vibrant beer scene. We developed a comprehensive brand design, from visual identity to packaging, embodying the authenticity and passion of craft brewing.