Consultative Capital™

Scott Witt

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Brand Strategist

Consultant

Creative Director

Overview
Working along side the Creative and Retail teams, I was asked to help lead and prototype new technology, merchandising and customer experience pathways within the new retail concept showrooms. As part of the assignment I helped to develop the content strategy and creative outputs to align with how guests dwell and navigate the space; all inspired and enhanced through the architectural design of the showrooms.
Role — Contract ECD / Strategist
Creative Strategy
 Concept and Look & Feel Video Shoot Direction
 Sound Design & Music Supervision Copy
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Posted Feb 10, 2025

I led prototyping for tech, merchandising, and CX in new retail showrooms, shaping content strategy and creative to enhance guest flow and architectural design.

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Clients

Peloton

Tags

Brand Strategist

Consultant

Creative Director