Consultative Capital™ by Scott WittConsultative Capital™ by Scott Witt

Consultative Capital™

Scott Witt

Scott Witt

Brand Strategist

Consultant

Creative Director

Retail

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Posted Feb 10, 2025

I led prototyping for tech, merchandising, and CX in new retail showrooms, shaping content strategy and creative to enhance guest flow and architectural design.

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Peloton

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Brand Strategist

Consultant

Creative Director

Retail

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Scott Witt

Scott Witt

Exec Brand & Creative Operator / Entrepreneur

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Full-Stack Creative Direction

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Contra Pro Manage freelance projects Get verified as an expert Find jobs Get discovered Sign contracts Send invoices Commission-free payments

For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

Use Cases

For companies For freelancers For creator tools For agencies For VCs

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Partner networks Advertising Challenges Creative Human Data Human Creativity Benchmark Human in the loop API Project-based hiring calculator Guide to flexible hiring Guide for agencies Creator tools awards Customer stories Blog FAQs for freelancers FAQs for companies Referrals

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Overview

Working along side the Creative and Retail teams, I was asked to help lead and prototype new technology, merchandising and customer experience pathways within the new retail concept showrooms. As part of the assignment I helped to develop the content strategy and creative outputs to align with how guests dwell and navigate the space; all inspired and enhanced through the architectural design of the showrooms.

Role — Contract ECD / Strategist

Creative Strategy  Concept and Look & Feel Video Shoot Direction  Sound Design & Music Supervision Copy