ZESTLY — Modern Heritage Branding & Packaging System

Posted Aug 9, 2026

Zestly is a Modern Heritage visual identity and packaging system designed for a heart-healthy, secret-recipe beverage. The project focuses on bridging the gap between 1930s nostalgia and contemporary accessibility, creating a brand that feels like a trusted legacy for a senior demographic. By pairing custom "Type Torture" wordmarks with high-contrast functional typography, Zestly proves that an inexpensive daily staple can still feel premium and human.