Tips & Insights

Struggling with writing engaging copy? ✍️

How about 4 PHASES to get you on your feet? 🦶

1: IDENTIFY YOUR AUDIENCE 🌎

Did you know 70% of aspiring copywriters are writing BLINDLY.

• No networking

• No connections

• No research

If you refuse to identify the audience, you will continue to try and sell to the wrong people. 👇👇👇

• Research your market

• Find their problems & pain points

• GRAB THEIR ATTENTION BY THE THROAT

Now that we’ve identified our audience, let’s move forward to Phase 2.

2: CREATE A STRATEGY

Whether you’re ghostwriting, copywriting, or content writing, strategy is a MUST.

• How are you going to grab their attention?

• What info do you want to share with your audience?

——> START WITH THE HEADLINE.

Headlines MUST have hooks. 🪝

With social media being as pronounced as it is, attention spans have shrunk tremendously, so we HAVE to make sure to grab their attention IMMEDIATELY.

Here’s an example of crafting a hook that captures attention:

Are you DTF? 🗣️

• Down to forget that 9-5?

• Down to follow in your mentors footsteps?

That caught your attention didn’t it?

Click-baity, oopsy, BUT it converts.

It hits that shock factor of, “Did he really just say that?”.

Yes, yes I did.

3: CRAFT YOUR BODY

——> This is where the facts of your context need to be.

• Percentages

• Proven Facts

• Usages

• Testimonials

• Solutions

——> If you’re writing copy for a product or service, MAKE SURE to provide truthful information, as using false data will DESTROY your chances of your copy being successful.

——> Make sure the audience & consumer UNDERSTANDS that you realize and know their problem.

——> ALWAYS show the ways that said product or service can solve their problem, and CONTINUE to solve their problem.

4: WRAP IT ALL UP 👏

——> Reiterate the IMPORTANCE of the product & service, and make that customer TRUST the words you write.

——> Reiterate that this WILL solve their problems

Your conclusion is just as important as your opening hook. 🪝

PS: I write in a plethora of different niches & can be adaptable to anything you need. Find my page below. 👇👇👇