Fashion Application Re-design

Popswap is a fashion platform developed in Stockholm Sweden, which main USP is providing the users with the opportunity to swap and borrow clothes from each other in the most inspiring and seamless way possible, however, the idea of Swaping and Borrowing clothes was not supported by their digital interface and usability flows, resulting in their users not understanding the main purpose of the app, leaving the application with lower user retention numbers as the time passed by.