Fashion Application Re-design
Sara Giron
Popswap is a fashion platform developed in Stockholm Sweden, which main USP is providing the users with the opportunity to swap and borrow clothes from each other in the most inspiring and seamless way possible, however, the idea of Swaping and Borrowing clothes was not supported by their digital interface and usability flows, resulting in their users not understanding the main purpose of the app, leaving the application with lower user retention numbers as the time passed by.
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Posted Sep 26, 2024
Re-designed and re-structured Popswap's application to enhance user engagement, achieving an 11.2% growth in user retention and a 15.1% increase in downloads.
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